Giovanni Zullo +39 - (392) 03.03.642
(Advertising and Computer Science entrepreneur)
Milano - New York
Born on 15 December 1953 in Messina, grows up in Milan since 1956. He was born in a Sicilian noble
family, whose nearest heraldic references are: his father's mother, Michelangela Verga (niece of Giovanni Verga,
the father of the "literary verism" and one of the greatest sicilian/italian writers since ever).
And some documents found in 7 years of research in the pedigree of the family Zullo, sicilian branch, carrying
the same origin of the island of Rhodes in Greece at the
time of the "knights of Rhodes."
Curricilum Vitae
Studies at the Umanitaria
in the "School of the Book" of Albe Stainer since 1968 to 1974 where he obtains
degrees of Graphic assistant, Cartographer, Serigrapher; at the same time
he becomes Art Master and Graphics expert at the Institute of Art in Monza.
His professional career begins before he finished his studies at the school of Albe Steiner with
an apprenticeship for improvement. Enrolled him in the faculty of architecture to the Polytechnic
in Milan it holds only with success two examinations.
He starts working with advertising
as an art director assistant, in the 1975, at the "Young & Rubicam",
whose clients are: RANK XEROX (photocopiers), LANCIA GAMMA (cars), KNORR
(bouillon cube).
In the 1976 he is recruited,
as a junior art director, by the "Masius & D'Arcy Mac Manus Italy" company
whose clients are: PALMOLIVE (soap), KITEKAT (food for cats, bill-posting
campaign in the period 1976 / 84 and TV advertising campaign in 1976 /
77), FILA SPORTSWEAR, Pandoro BAULI (press campaign and "Carosello" TV
advertising).
At the end of the 1977 he
starts his job of art director consultant at the "Pubbli-Market", whose
clients are: Porto COCKBURN'S Special Reserve, RIVALTA SCRIVIA, "Tirrenia"
shipping company.
In the 1979 he goes, as an
art director, to the "P&T" company where he takes care of the following
clients: POLENGHI LOMBARDO (food), LA RINASCENTE Città Mercato (great
distribution), SAN GIORGIO (washing machines), TOTIP (horses lottery),
DATSUN (cars), BLACK & DECKER (hardware), BANCA COMMERCIALE ITALIANA.
In the 1980 he moves to the
USA where he collaborates with the "Ogilvy & Mather" in San Francisco
and then in New York. Its clients are: MACADAMIA NUTS (salted nuts), HERTZ
(cars hire), CALIFORNIA FIRST BANK (Silver Lion at the Cannes festival
in the 1982).
During the second half of
the 1981 in Italy he starts working as a free-lance on FIAT Panda and Uno
(cars), AMARO RAMAZZOTTI (alcoholic drinks), INNOCENTI 3 (cars), FRUIT
OF THE LOOM (t-shirts), MATTEL Intellivision (video-games, first issue
on the Italian market), SAN PELLEGRINO Nano Ghiacciato (aperitif), CEPPI
RATTI (toys, short list at the Cannes festival in the 1982), ALEMAGNA (issue
of the "Panettone" with champagne flavour in the 1983).
In the 1984 he works in Dusseldorf
for the BBDO agency on the launching of various car models of AUDI; in
Italy he works for SSC&B Lintas clients: MERCEDES (cars, issue of the "200/300"
series), FINDUS / IGLOO (frozen food, 1984/97 Sofficini campaign: this
advertising message was broadcast in 10 European Countries for an express
desire of the international board), Cuore Verde, all the minors products.
As a free-lance he follows
the companies: DIM (stockings), ROSY (corsets), PERONI (beer), BONTEMPI
(electric organs).
In the 1986, he opens Art
Director's Studio that acquires the following budgets: ACQUASONIC, FISELDEM
(household appliance), MOBILI EUROCASA national bill-posting in the period
1987 / 88 / 89, GRUPPO DUOMO ASSICURAZIONI, IMETEC (irons), SILTAL (household
appliance) international campaign in Italy, France, Spain, Portugal, Greece,
co-ordinate picture for 12 countries, VORWERK FOLLETTO (strategy evolved
from door-by-door selling to "service at home"), BOERINGER INGELHEIM (pharmaceutical
products) Gegorvit launching, PATE' D'ETE' Corp. (teen-agers fashion),
GIORGIO MONDADORI EDITORE: Bell'Italia, Airone Junior, Gardenia.
In the 1993,
in co-operation with the clients PATE' D'ETE' Corp.,
HEINEKEN (beer; bill-posting / TV / press campaign in
15 central-American countries) he opens the
Art Director's Factory Inc. in New York City, and then puts
the Advertising Factory Inc. beside it.
Advertising Factory Inc. è was the first company and agency of creative
agency born in the Internet (New York January 1993).
by registering its name as a domain, has in fact inserted
the word (advertising) in the most powerful of the means of communication invented by the human being.
of communication invented from the being man, until today.
(© 2013/2023)
ADI - Association for the industrial Design strategic re-positioning on the market for the obtainment
of the official recognition from the Italian Government, as only Association of the sector that to assign
besides the Prize of the Gold Compass, the most ancient but above all the most authoritative world prize
of design.
Official Seminars on his professional experience in University Faculties: "Università Cattolica di Milano, Università Bocconi, New York University, San Francisco University".
Opinionist in Food&Drink the experience in the sector of the restoration accumulated in 29 years of daily
paper contact and activity of communication with restaurants of different levels from the restaurants with
1,2,3 Michelin stars and simple restaurants / pizzerie allow him to decidedly have a vision of the
sector ample and deepened. The attend of the most important demonstrations of the sector both in Italy and
to the foreign countries, they complete his experience in the first subjects to disposition in the sector.
Sommelier as soon to achieve a diploma AIS on express application of the president of the prestigious
Italian Association Sommelier.
Sites managed by the Advertising Factory Inc.
(© 1993/2023)
Dove Andiamo A Cena Stasera?//
Where Are We Going For Dinner To Night?
The first restaurant guide in the world that was born on the Internet.
(©1996/2023 - recorded web project 1993)
Pizza.it : )
The quality mark of the real artisan pizza of the world
(© 1995/2023)
Art Multimedia World Service
A site dedicated to artists / gallery owners / critics,
afterwards become a real virtual gallery.
