Today 24 September 2022 is our birthday, 29 years of online life, in working on the contemporary version with today's most advanced technology of course, we cannot but duly emphasise the significance and importance of the content of our work, not of the technology itself which now represents the reality (our good fortune) of several million human beings (enthusiasts-gourmands) or simple human beings who have reached the realisation that good food is absolutely the basis of their quality of life.
The exponential daily growth of this human entity, both for the entire professional catering sector and externally (i.e. customers) is a great emotional charge for us.
As absolute pioneers of the most powerful means of communication invented by man so far. We can say, that we are truly honoured to have anticipated that this would become one of the few, solid and clear lines in the entire economy of the planet, (for real though) not just in words.
Our project was born thanks to the intuition of a Milanese chef, Simone Rizzi, who has been involved in the wine business for several years. He is the son of one of the greatest Italian advertisers in history, 'Michele Rizzi', who has been passionate about cooking since childhood and was naturally influenced by his father's business, and immediately understood the immense potential of the Internet.
It was at the turn of November and December 1993, and I had only just returned from New York where I had opened my advertising agency, Art Director's Factory Inc. in January, which I later joined with another company, Advertising Factory Inc. (an experiment in creative research) because I had sensed that this medium would become the real revolution of today and especially of tomorrow.
It was almost a year of facts that I wondered, as many others certainly did at the time, what it was possible to do in this brand new universe and succeed.
An answer, I assure you, that was by no means easy to find.
I remember that when we put our portals on the Internet, it was 24 September 1994 (the day we signed the agreement with the Michelin guide), the results in search engines at the time with the words 'restaurants or restaurant' gave only 7/9 links' practically none.
Today, 24 September 2022, the same search made on Google with the word Ristorante gives about 106,000,000 results and the word Restaurant about 2,290,000,000 results. The social role of the internet is very important because unlike all other media that are measured with statistics, it reports the number of pages of the subject entered and does so quickly. (0.56 seconds) (0.31 seconds)
From our point of view we can simply confirm that: "we were absolutely right... the path is the right one". After verifying such important results we can only hope that they turn into as many profits for our customers and for us.
Our users today (24 September 2022) are 1,250,469,192 (1,491,600) in brackets the last week of users who consulted the portal, starting counting from Wednesday 4 November 1998 and adding up all providers changed over time due to technical requirements.
The mark of 1,000,000 users was passed in 2019, therefore, not so long ago.
It is fair to remember the first 29,452,657 accesses obtained in the first 3 months of online presence from 24 September 1994 to December, we soon discovered that they were not correct "the calculator" had not been adjusted properly as they say technically in clik-true mode i.e. 1 to 1, once synchronised the results did not take long to arrive allowing us to exceed 300,000,000 users in 1998.
We have become: for the publishing industry and the public, the benchmark of the new media - the Michelin guide - will be 122 years old in 2022 and has been the international yardstick of this sector for many years.
Ours (seo score 29/12/2021) was 78%, let's see how ours will be in 2022, certainly growing towards the leading-ship position we have occupied for many years.
Ours is "the Official Guide to Quality Restaurants" in the Internet universe, which in time will spread to all corners of planet earth, with the necessary competence to do so, however, not using restaurants from world directories and adding photographs, as unfortunately many do.
What we reproduce below is a simple, direct gesture, the links to the innumerable reflections or should we say copies of our work, and we invite you to verify for yourself the consistency of the more than authoritative claims made on this page.
" Giovanni Zullo " Ceo and publisher of this initiative."